How can we tell posters are original?

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We understand the significance of owning pieces of cinema history and that authenticity is essential to preserving the cultural and historical value of the posters we sell.

Each of our posters go through our detailed eight step inspection process, designed not only to protect your investment but to give you complete peace of mind. It ensures each piece is accurately represented, with focus on condition and value.

Once passed, all our pieces include a signed certificate of authenticity, backed by The Moment, with a lifetime guarantee.

Initial Visual Check

The first thing we do is examine the poster with the naked eye. We look at colour vibrancy, ink consistency, border quality and any visible signs of reproduction such as pixelation, unnatural sheen or uniform artificial ageing. A genuine vintage poster tells a story through its surface, and we know what to look for.

Dimension Check

Pre-1985 posters were printed at 27x41 inches and shipped folded. Post-1985 posters measure 27x40 inches and were shipped rolled. Fold patterns and natural ageing at fold lines demonstrate authenticity.

PAPER QUALITY CHECK

We assess the weight, texture and feel of the paper against what was standard for the era. We also test each poster under UV black light. Vintage paper contains no modern optical brighteners and appears dull under UV. Modern reproductions glow brightly – one of the clearest indicators of a fake.

PROVENANCE CHECK

Where available, we trace the poster's ownership history: from the cinema it was displayed in, through any previous collections or sales. A clear chain of custody significantly strengthens authenticity and adds to the piece's long-term value.

PRINTING TECHNIQUE CHECK

We identify the printing method used: stone lithography for pre-1940s posters, offset printing for 1940s-1980s, and screen printing for modern reproductions. Each era has distinct characteristics visible under magnification, and mismatches between the stated date and printing method are a red flag.

VISUAL ARCHIVE CHECK

We compare to previously sold posters in the archive. We also verify NSS (National Screen Service) stock numbers, typically printed in the bottom border of American posters. The first two digits indicate the film's release year. A re-release is marked with an R prefix and is always noted clearly in our listing.

GRADING PROCESS

Once authenticity is confirmed, we grade the poster's condition on a standardised scale, assessing factors including paper stability, colour retention, fold or roll condition, restoration history and any losses or repairs. Every grade is documented and reflected transparently in the listing.

SUPPLY CHAIN BACKGROUND CHECK

We research the source of every poster we acquire – whether that's a private collector, estate sale, auction house or fellow dealer. We do not purchase from unverified or questionable sources, and we decline pieces where the supply chain cannot be adequately established.